Other News / Science & Tech - 1 week ago
DHL is launching an e-commerce app called DHL Africa eShop for global retailers to sell goods to Africa’s consumers markets.
The platform goes live today and brings more than 200 U.S. and U.K. retailers — from Neiman Marcus to Carters — online in 11 African markets: South Africa, Nigeria, Kenya, Mauritius, Ghana, Senegal, Rwanda, Malawi, Botswana, Sierra Leone and Uganda.
DHL Africa eShop will operate using startup MallforAfrica.com’s white label service, Link Commerce. Payment methods will include local fintech options, such as Nigeria’s Paga and Kenya’s M-Pesa.
The announcement comes as e-commerce in Africa has seen some ups and downs — with online sales startup Jumia announcing an IPO, while several Africa digital retail ventures have recently faltered.
DHL Africa eShop takes advantage of the shipping giant’s existing delivery structure on the continent, able to get goods to doorsteps near and far through its DHL Express shipping, tracking and courier service.
DHL’s partner for the new app, MallforAfrica, has experience collaborating with DHL and a number of big-name retailers, including Macy’s and Best Buy. Backed by Helios Investment Partners, MFA was founded in 2011 to solve challenges global consumer goods companies face when entering Afric...