OPPO chief: Nigeria’s forex stability, others attracted us

Economy

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The newest entrant into the  mobile telephone market and Chinese original equipment manufacturer (OEM), OPPO  at the weekend in Lagos, said it decided to come into the country because of the stability in the foreign exchange rate and its youthful enterprising population. It said any brand eyeing to play in the global field must open shop in the country. Speaking on the sideline of its launch, the firm’s Marketing Director, Lily Wang, said though the firm is a little bit late in coming to the country, she is optimistic that the quality of its products will satnd it out in the local market having remained on the number four slot in global smartphone market. She said: “Yes, it is true that we are coming late to Nigeria because the exchange rate, the economic situation, in the past three years have not been so nice. Nigeria is a big market because Nigeria has 200 million population which makes her the most important country, the biggest in West Africa. Also, Nigeria has a rich culture, rich entertainment, music, Nollywood. Nigeria is the centre of attraction for any brand willing to play on the global stage. That made OPPO to come to Nigeria. “But this year, the economy has improved, especially the exchange rate has become stable. Over the years too, we have seen improvement in the economy. So we think now is the right time to come to Nigeria.” According to her, OPPO is the fourth mobile phone globally and number two in China and in Southeast Asia like Vietnam, Indonesia, Myanmar. It is also in European countries. “In Africa, we sell in Egypt, Morocco, Tunisia and now Nigeria,.OPPO just entered Egypt in 2016. Sales in Egypt is very good. It’s the fourth top brand already. We are in Nigeria for long term operation and to satisfy our custoomers. We have opened service centre in Lagos and we hope to extend to other parts of the country,” Wang said. OPPO had said it plans to spend about $1.43billion on Research and Development (R&D) this year so as to improve its capabilities. Its founder and Chief Executive Officer (CEO), Tony Chen, said the firm’s commitment to leverage Artificial Intelligence (AI) to develop a wide range of smart devices including smart watches and smart home technologies to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT). Chen said 5G is a trend the firm is already embracing and as a technology firm, the firm is striving to become the first manufacturer in the world to launch 5G smartphones. OPPO will fully integrate 5G with apps and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences. Interestingly, OPPO had established a 5G team as far back as 2015 and has continued working backstage till a major breakthrough was achieved in October last year. To further improve its reputation for creating more personalised experiences through technology, OPPO has applied AI technologies across a wide range of apps including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios. The firm said to further improve its reputation for creating more personalised experiences through technology, OPPO has applied AI technologies across a wide range of applications, including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios. OPPO sees a future where smartphones will become intelligent personal assistants and as such are already investing in R&D to make this happen first. OPPO will actively embrace AI while dedicating focus and resources to cutting-edge AI technologies and applications. “The vision is to dare to explore, dare to make breakthroughs and dare to innovate. In the future, OPPO will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core,” it said.

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