Pulse Explainer: Here is why you need a good stage name


Entertainment / Music 4 Views comments

Some Nigerian acts are simply being hampered by bad stage names. Peculiar to music are sound and lyrics. While sometimes, it involves physical attraction to the artist, sound and lyrics endear artists to fans and help them gain acceptance. When you get accepted, you create a brand around the things you feel represent you with the fans. The cumulative of these factors is the artist’s or creator’s identity. But one fundamental part of identity is a stage name. A few weeks ago, I had a conversation with a young, super-talented upcoming Nigerian artist. Pick A Great Stage Name That Sticks Out - Product He had everything going for him; the voice, the sonic understanding, the songwriting, the understanding of marketing and the meticulousness that the greats have, but the sophisticated part of him made him choose a three-word stage name that seemed of medieval European origin. Now, let’s get one thing clear; while we have certain Nigerian artists making money without albums and singles, but simply through stage performances and endorsements, most Nigerian artists will only make money via hit singles, and grabbing a market share with the majority of Nigerians. It is important to understand that the bulk of Nigerians are not sophisticated Depth is perpetually lost on Nigerians. The elites might enjoy the symbolisms and other figurative expressions that possess depth, but the average Nigerian, that represents majority of the market share you hope to grab craves simplicity. Anything complex is tedious and will get ignored or criticized. Usually, your music is the first thing that attracts people to you, but sometimes too, it’s your name. The funny part is; our world is now super-fast and incredibly ruthless. Our world is saturated with too much content and too little time – and even resources – to consume the content. Thus, people have become intolerant and cynical, with a bias that grows by the second. This bias and their natural preference means they now either like something by default or hate it on the spot. Asides that, emotions these days is a game of two extremes with no middle ground. People either like you or they don’t. Is There To Much Music To Consume In this fast world, where the fan has too much content to consume, there is a competition for the fan’s attention and the upcoming artist is bang in that conversation. You and your music need the fan to pay attention to you, he owes you nothing until you buy his loyalty with your content and he becomes a fan. The reason is then simple; everything about you must be relatable, original, simple and crisp, not tedious in anyway. America is not Nigeria Ladies and gentlemen, avant-garde concepts and polemic movements in music – stage name, genre of music and appearance – sell better in America. The trap culture is currently big business there, but guess what, it was not always been like this. At the risk of sounding dismissive, Americans are also better evolved than we are. Equally, even in the west, most avant-garde movements are subcultures. When the punk and gothic cultures were big business in America, it tickled an evolving teenage to under-30s following, not entirely the mainstream. A Brief History of Goth Thus, artists need to understand why they want to make music. Do you want to retain the originality of your sound, style and brand? Do you want to make money – which I think is most people’s goal? That’s for you to decide. But it’s important to understand that not everybody will succeed as the wildcard/exception. Most people’s course will forever be determined by...